December 26, 2024

Programmatic

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With Revenue Growing, The Trade Desk Raises Guidance And Keeps On Trucking

<p>The Trade Desk generated $85.7 million in revenue during the first quarter of 2018, a 61% jump from the same period last year, the company disclosed in its earnings report Thursday. Profitability was also up, with net quarterly income reaching $9.1 million, compared to $4.9 million in Q1 2017. The Trade Desk raised its 2018<span class="more-link">... <span>Continue reading</span> »</span></p> <p>The post <a rel="nofollow" href="https://adexchanger.com/online-advertising/the-trade-desk-keeps-trucking-as-its-revenue-grows-and-raises-guidance/">With Revenue Growing, The Trade Desk Raises Guidance And Keeps On Trucking</a> appeared first on <a rel="nofollow" href="https://adexchanger.com">AdExchanger</a>.</p><img src="http://feeds.feedburner.com/~r/ad-exchange-news/~4/nIGaaj8c2HE" height="1" width="1" alt="" />

The Trade Desk generated $85.7 million in revenue during the first quarter of 2018, a 61% jump from the same period last year, the company disclosed in its earnings report Thursday.

Profitability was also up, with net quarterly income reaching $9.1 million, compared to $4.9 million in Q1 2017.

The Trade Desk raised its 2018 revenue forecast to at least $433 million, a $30 million increase from the initial guidance it released in February.

“The secular tailwind of programmatic is strong,” said The Trade Desk founder and CEO Jeff Green in the company’s earnings release.

Operating expenses increased by almost 50% from the first quarter last year, with much of that increase going to “platform operations,” passing “general and administrative” costs as the biggest internal investment.

“Our focus is on gaining share and revenue growth as this will ultimately maximize profitability over the long term,” Green said.

More to come …

This post was syndicated from Ad Exchanger.