The Big Story: The Summer Of Uncertainty

Nothing says Fourth of July like a big helping of hot dogs, potato salad and The Big Story podcast.

It’s the middle of the year (well, a little past the middle), and this week, the AdExchanger team takes stock of what happened so far and what will likely happen in the year to come.

The holding companies are adrift, TV land is transforming under our feet, privacy regulations are coming and M&A activity has been a data free-for-all. We’ll bring you up to speed and break out the crystal balls to predict what the future holds.

We’ll look at the big risk being taken by WPP in reportedly refusing to be audited by Accenture, the growth of the consultancy threat, the addition of business outcomes in TV buying, the state of GDPR enforcement and the threat of the CCPA, and why so many acquisitions to date have centered on owning or harnessing data.

Put down your drumstick, pop in your AirPods and relax on the hammock to the sweet sounds of ad-tech pontification.

This post was syndicated from Ad Exchanger.