Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data. The Kroger Private Marketplace will allow agencies and brands to apply Kroger data to programmatic campaigns. And there’s a lot of data to be had–the retailer serves 60 million U.S. households each year. Meanwhile, agencies…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
MediaWorks adds new billboards in Tāmaki Makaurau
Indies promote the power of collaboration at IMANZ shindig
Kiwis choose their top 10 TV ads