“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Cory Davis, VP of media and madtech at Infutor. Marketing typically depends on the thoughtful and strategic allocation of limited financial resources. Creative matters, but putting money behind the channels that will truly drive growth… Continue reading »
The post Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment? appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion