NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is the largest in the industry. The network first tapped iSpot as a certified partner in its efforts to create a new currency for cross-platform measurement on its One Platform ad offering earlier this year. “We…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run