Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother?
The post Why Do Buyers Even Need Seller-Defined Audiences? appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother?
The post Why Do Buyers Even Need Seller-Defined Audiences? appeared first on AdExchanger.
More Stories
MediaWorks adds new billboards in Tāmaki Makaurau
Indies promote the power of collaboration at IMANZ shindig
Kiwis choose their top 10 TV ads