The Global Alliance for Responsible Media (GARM) and Ad Net Zero have unveiled a new plan for addressing media’s climate impact: The GARM Sustainability Action Guide to Reduce Media Greenhouse Gas Emissions. While the framework stops short of defining specific standards and common tools for measurement, it’s a step toward a standardized methodology for media…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury