The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if it means giving credit to their competitors for driving conversions.
The post Why Facebook, Google And Amazon Are Embracing Media Mix Modeling appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist