With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might be forgiven for not realizing it given the genuine excitement and abundance of public discourse produced by the growth of generative AI tools built on Large Language Models (LLMs). The transformative rise of LLMs is […]
The post Beyond Words: Programmatic Advertisers Need More Than Just Large Language Models appeared first on AdExchanger.
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