TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
The post Signal Loss Is Muddying TV Measurement – But Identity Data Can Help appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
The post Signal Loss Is Muddying TV Measurement – But Identity Data Can Help appeared first on AdExchanger.
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