There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies to target ads based on emotions. The agency’s emotional contextual tool, called Reticle AI, analyzes the emotions an ad is trying to evoke and […]
The post How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool appeared first on AdExchanger.
More Stories
Behind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura
Go Media unveils eco-friendly ad-pack with Scope3
What to Do Next When Your Brand Gets Surprise Earned Media