Automatically generated customer profile of users who are more likely to engage with the campaign and take action on Adform's...
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The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva,...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...
Facebook is introducing a new way to measure how effective online ads are to increase in-store visIts and offline sales....
Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same...
Facebook has launched its messenger chatbot platform earlier this year, which means ads are coming to the Facebook messenger tool....
Advertisers can now easily turn videos into slideshows by uploading them into the slideshow tool, which will automatically select ten...
Socius makes its easy to include advertisers with native ads a as well as sponsored stories. Recently Socius has raised...
New technology from the original native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream...
Similar to how your local hardware store operated before the introduction of online commerce platforms like Amazon and eBay, when...