For the longest time, the biggest difference between GDN and DBM/other DSPs has been that Adwords only allows buyers access...
Facts
They looked into the top 10 brands that aired during the live broadcast of the opening ceremonies. Analysis was made...
Imported Call conversions go beyond call length and measure the true value of a paid call from mobile click to...
Mobile advertising tech provider AdMaxim has launched new mobile-first programmatic native advertising platform for marketers, native.ly. The native ad market...
"Specless, an ad-tech startup lets advertisers design a single responsive ad campaign that will display properly on any device.” They...
Aelphic Partners with Dailymition Exchange enabling mobile-first premium programmatic video ad buying. Adelphic is a leading mobile and cross-channel DSP....
MobileFuse is partnering with programmatic platform AppNexus to launch a new marketplace, MFX, that matches selected publishers with curated but...
“Quantium and Facebook’s new measurement product has provided a level of understanding of our campaign performance that has never been...
The wrapped video/still can then be served through a brand’s regular ad ecosystem. Its real-time technology analyzes user attention on...
In-Image ads are gaining popularity among publishers over the past couple of years. This has to do with new methodologies...