Mobile advertising tech provider AdMaxim has launched new mobile-first programmatic native advertising platform for marketers, native.ly.
The native ad market is set to increase in size to £10.3bn in Europe by 2020, representing 156% growth.
It uses audience segmentation, device and connection type targeting, location, live data, dynamic creative optimisation, private marketplace deals and other advanced techniques.
Some global brands are already on board with the the native.ly platform, including top tier advertisers from across AdMaxim’s portfolio of existing clients in the retail, automotive and entertainment sectors.
Read the article here.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index