AdMaxim launches new programmatic native advertising platform

Mobile advertising tech provider AdMaxim has launched new mobile-first programmatic native advertising platform for marketers, native.ly.

The native ad market is set to increase in size to £10.3bn in Europe by 2020, representing 156% growth.

It uses audience segmentation, device and connection type targeting, location, live data, dynamic creative optimisation, private marketplace deals and other advanced techniques.

Some global brands are already on board with the the native.ly platform, including top tier advertisers from across AdMaxim’s portfolio of existing clients in the retail, automotive and entertainment sectors.

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