Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page...
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Local TV buying is still a manual process.Ad tech company Hudson MX wants to change that with a platform launched...
Qualcomm CMO Penny Baldwin has the unique challenge of marketing a behind-the-scenes brand.While Qualcomm technology powers smart phones with wireless...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Paying For Mistakes NBC has notified some brands and agencies...
Salesforce has agreed to acquire the data reporting and analytics company Tableau for $15.7 billion, the enterprise cloud giant said...
Google is selling linear television inventory with Display & Video 360, its demand-side platform (DSP), via a beta partnership with...
Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has...
The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...