More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the...
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Champagne used to be reserved for special occasions, but Moet Hennessy USA wants consumers to see its luxury products as...
Wine brand Josh Cellars doesn’t have a taste for traditional media.“We made a choice to stay away from broadcast TV...
L’Oreal doesn’t like the word “programmatic.”“We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer. Precision, Rochet said, is...
MGM Resorts International’s media, ecommerce and analytics teams used to work in silos.“You’d have one team in analytics sending out...
B2B buyers are doing more of their product research online – and that was becoming a problem for security software provider...
New York Life is in the insurance business – but the brand also has to protect itself.Marketers today have several metrics...
Nearly 20-year-old photo-sharing brand Shutterfly “probably shouldn’t have made it” in a modern mobile world – and that’s the company’s CMO...
When eBay launched 22 years ago as an auction platform where buyers bid on used items, it disrupted online shopping.But...
Device manufacturer Lenovo wants its advertising to start contextually relevant conversations with its consumers, rather than blast them with one-way...