The Hershey Co. is finding cheaper and easier ways to produce content by bringing a team in-house and forging direct...
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After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it...
The marketers at T-Mobile and Anheuser-Busch InBev have to support very different businesses. T-Mobile competes in the hotly contested world...
Human resources software provider and outsourcer TriNet launched its first-ever omnichannel brand campaign in October – without the help of...
Consumer health and pharmaceutical giant Bayer is taking programmatic in-house.Bayer will partner with MightyHive to in-source its digital and programmatic...
If there’s one thing that frustrates Oliver Maletz, Volkswagen AG’s head of international communications and media planning, it’s paying for...
W Hotels turned to a new kind of cultural language to publicize its Wake Up Call music festival last month:...
Loyalty has never been a problem for Harry & David, an 84-year-old company that sells and delivers premium foods and...
When CKE Restaurant Group, the owner of Carl’s Jr. and Hardee’s, launched a Kellogg’s Froot Loops-inspired mini doughnut last Thursday,...
Marketing challenge: Selling your product requires getting millennials to contemplate their own impending mortality.That’s John Latona’s job. He oversees marketing...