Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business...
Agencies
As brands increasingly implement global data strategies, agencies must get creative about collecting data in emerging markets. Outside of data-mature...
Mel Edwards, the newly minted global CEO of Wunderman Thompson, has a huge job ahead of her. When the agency...
As clients tighten their belts and put accounts up for review, IPG media agency UM is focused on working strategically...
Every January, agency executives make their annual pilgrimage to CES to check out the latest trends in consumer technology and...
Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s, from...
While industry executives were ogling Alexa-enabled gadgets and 8K roll-up TVs at CES on Tuesday, Martin Sorrell took the stage...
About five years ago, marketers eagerly launched pilots across all kinds of emerging technology. Now that their digital businesses are...
Andy Main, head of Deloitte Digital, is a little tired of hearing people say consultancies are trying to muscle the...
Two years ago, CRM and digital agency MRM//McCann was in a tough place. CEO Michael McLaren stepped down in May...