Even before WPP’s restructuring announcement Tuesday, the holding company had already merged digital agency VML with creative agency Young &...
Agencies
The new WPP, as CEO Mark Read called it during a Tuesday morning investor call in London, will return to...
Media agencies, especially those owned by big holding companies, have always relied on economies of scale to get the best...
After weeks of speculation, S4 Capital said Tuesday it will merge with programmatic agency MightyHive.S4, launched by former WPP CEO...
Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after...
About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence...
GroupM and Magna both released global advertising spend forecasts Monday with very different findings.GroupM lowered its ad spend growth forecast...
WPP said Monday it will merge digital agency network Wunderman with storied creative agency J. Walter Thompson (JWT), forming a...
After 25 years at BBDO, John Osborn jumped to the media side as the US CEO of OMD last year.He...
Global programmatic advertising will grow by more than $13 million next year and the year after, but its growth rate...