AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev,...
Analytics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’...
Howdy! Welcome to the AdExchanger Commerce Media weekly newsletter. I’m James Hercher, senior editor, and this week’s dispatch will examine...
WELLINGTON, Today: MBM New Zealand has strengthened its senior leadership team with the appointment of Samuel Yap-Choong as GM of...
Samuel Yap-Choong has been appointed as the GM of Data and Analytics, strengthening the senior leadership team at MBM New...
The idea of a digital twin is to create personas that function as amalgamations of how different people with similar...
Can the digital ad industry’s signal-loss pain be Experian’s gain? Experian has two new identity-focused products that simplify its marketing...
Twitch detailed updates to the Analytics section of its Creator Dashboard that will roll out to all of its streamers...
Pixability started out contextualizing advertisers' digital video buys on YouTube to make sure they ran in brand-safe environments. But now...
Two biggie tech platforms caught our eye in the past week: Twitter and Google. The state of advertising at Twitter...