Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left....
Analytics
AUCKLAND, Monday: New Zealand-based Lens Outdoor launched today with ambitious plans to revolutionise audience measurement in the out-of-home advertising sector...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Trade War The EU struck down the US-EU...
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and...
Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan,...
by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down,...
Paris-based analytics platform ContentSquare said Monday that it’s raised a $60 million Series C just one year after announcing its...
An actor, AI expert and the former head of digital at CNBC walk into a bar. They create an analytics...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Placed, the Snap-owned location data company, is giving away its analytics tool for free.Starting Thursday, brands and media planners can...