In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In...
Attribution
The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday...
Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred...
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization? The post...
Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method...
Hey Siri, did Apple announce a “web eraser” feature at its Worldwide Developers Conference on Monday, as expected, which had...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media....
Ad planning and activation platform FullThrottle unveiled SafeMatch to make it easier for advertisers to connect outcomes to streaming TV...