Traffic is down, but publisher content is still driving purchases. Partnerize's new attribution model lets publishers see what's working and...
Attribution
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student...
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student...
For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that...
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Attribution Meltdown appeared first on AdExchanger....
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly into ad tech from a...
In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In...
The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday...
Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred...
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization? The post...