Movie attendance plummeted during the pandemic. But in-cinema advertising company National CineMedia wasn’t idle while it waited for foot traffic...
audience
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
The Batman had an incredible release weekend across New Zealand, attracting over 70,000 bat-fans flocking to the cinema to catch...
In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers...
Riot Games has thrived off a player-focused mentality with its flagship global sensation League of Legends. During its 10th anniversary...
After winning a competitive pitch last year, Augusto has crafted a new brand campaign to help reposition Te Puia, one...
Meta has announced that 13 news organisations will take part in the Meta Aotearoa Audience Development Accelerator beginning in March....
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a...
Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream...
In May 2019, ABC found an unexpected hit with Live in Front of a Studio Audience, in which an all-star...