By Kargo APAC GM Rob Leach* SYDNEY, Today: Media buying is both an art and science. In today’s targeting-obsessed programmatic...
Brands
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Yelp Wednesday introduced Yelp Audiences, a way for national and regional brands to target users of the business directory and...
//www.youtube.com/watch?v=CwsdMCfxpB4 AUCKLAND, Monday: Freeman’s Bay full-service indie Contagion has teamed up with Gregg’s to produce a “fun” new brand platform...
Direct-to-consumer juggernaut Harry's Inc. has ambitions to create a family of next-generation CPG brands. That's because the budding conglomerate doesn't...
Even before the pandemic forced more of our day-to-day lives online, people were becoming more conscious of the use of...
Shortly after midnight on July 1, college athletes began sharing news of the first endorsement deals allowed under the NCAA's...
The nation feels so close to recovery. With each passing day, the events of 2020 feel more distant. As the...
While influencer marketing has become an expected component of robust marketing campaigns--especially in beauty and apparel--there's little consensus on how...