Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Election Forecasting The absolute biggest question on everyone’s mind...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Reservations Donald Trump’s reelection campaign spent big money...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After...
Terms like campaign planning, optimization and reconciliation weren't in vogue back in the Mad Men days of advertising. But today,...
This Halloween had a lot going for it in terms of being an optimal day for spooky celebrations. The holiday...
When the pandemic forced us all to begin sheltering in place in March, we leaned on TV, publishing and digital...
Six years ago, a staffer from Kelly Wearstler's studio stopped by Alfred Coffee in West Hollywood to fetch a bunch...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Viewers tuning into ESPN's Michael Jordan docuseries may have done a double take when the show led straight into what...