Sarah Hofstetter is a board member at Campbell Soup Company and president at ecommerce analytics company Profitero. She will appear...
Brands
Spotify released its second annual Culture Next Trends Report Wednesday, with the aim of providing marketers with key takeaways on...
Move over, fake meat and oat milk--egg substitutes are looking to grab some of the plant-based food spotlight. Though it's...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Key Insights Embrace the moment and learn from it for future challenges. Traits like listening and empathy are vital now....
Snapchat prides itself on its Generation Z-heavy user base, and parent Snap Inc. commissioned two separate studies from Kantar, on...
ESPN’s Silly Ode to Football’s Return; What Customers Expect of Brands: Tuesday’s First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
The U.S. Travel Association has a simple message for the country: Let's go there. Anywhere. Literally, anywhere. It doesn't have...
Key insight: The pandemic has highlighted consumers' desire for brands to add value and show a human interest. It's a...
Baby Steps Facebook will block political ads in the week leading up to the US Presidential election in an effort...