When sustainable advertising startup Scope3 launched in early 2022, the carbon footprint of digital advertising quickly became an ad tech...
Carbon
New Zealand advertisers now have a practical toolkit for carbon-efficient campaigns – without compromising budget or performance – thanks to...
Global carbon emissions must be lowered by two-thirds over the next decade to avoid reaching a dangerous global warming threshold,...
AUCKLAND, Today: JCDecaux New Zealand just completed its first year of Toitū carbonreduce certification, marking another major milestone in its...
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...
Tech vendor Good-Loop--with a mantra of building ad solutions that have a more positive impact on the world--is letting publishers...
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal...
When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...
In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom...
The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement...