Global carbon emissions must be lowered by two-thirds over the next decade to avoid reaching a dangerous global warming threshold,...
Carbon
AUCKLAND, Today: JCDecaux New Zealand just completed its first year of Toitū carbonreduce certification, marking another major milestone in its...
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...
Tech vendor Good-Loop--with a mantra of building ad solutions that have a more positive impact on the world--is letting publishers...
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal...
When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...
In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom...
The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement...
Out of Home media company JCDecaux Australia and New Zealand has announced its partnership with Scope3, a provider of scope...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered...