Brands like Mercedes-Benz are reevaluating their approach to targeting as the clock (supposedly) ticks down on third-party cookies in Chrome....
Cookieless
Performance marketing inherently promises results--and practitioners rely on customer data to satisfy the expectations set. But the increasing restrictions around...
When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching...
The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying...
The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people...
Third-party cookies will soon be off the menu. But even if 3P cookies weren’t on Chrome’s chopping block, brands would...
Every intelligent marketer throws terms like "data activation" around freely. But what does data activation mean? And where does it...
Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our...
By Søren H. Dinesen, CEO and founder of Digiseg If you are Gen X or (gasp!) a boomer, you remember...
If data is the new oil, then first-party data is a crypto farm sitting atop an oil field. Like all...