AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the...
cookies
The way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app...
Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death...
For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party...
Roses are red, violets are blue, third-party cookies are deprecating, so what should brands do? According to the National Retail...
Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled...
Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less...
When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like...
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to...
New Year’s resolutions were made to be broken. But on Jan. 4 – today! – after multiple delays and deadline extensions, Google...