Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means...
Currency
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter...
The MRC reinstating its accreditation of Nielsen's national ratings might improve the measurement giant's standing in the TV currency race....
This year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR). The...
Warner Bros. Discovery is bringing on new partners in its push for multiple currencies. Top line Today, the company announced...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bog Standard TV broadcasters still dispute the basics...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currents Of Currency In January, a group of...
The first U.S. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement. Top line Today,...
Throughout Adweek's end of year coverage for 2022, we've seen buyers comment on how the ad market has changed, heard...
The TV measurement aisle is due for a cleanup. And NBCUniversal is sending a mop in the form of a...