NBCUniversal shared the results of its cross-platform measurement currency tests with iSpot, which became the programmer’s first certified measurement partner...
Currency
On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase...
On Wednesday, iSpot.tv announced a $ 325 million investment from Goldman Sachs – a hefty chunk of change considering the company...
Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a...
During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
AUCKLAND, Monday: Nielsen has unveiled “an exciting” new venture in collaboration with the NZ Radio Broadcasters Association to fuse radio...
VideoAmp is getting its shot to take on Nielsen. ViacomCBS tapped the measurement company to guarantee media buys. VideoAmp will...
Global international money transfer provider OFX is now the official currency exchange provider of the National Hockey League under terms...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amped Up In the wake of Nielsen losing its...