The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some...
Data
CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant...
LiveRamp reported an unexpected boost to Q3 revenue, from $ 160 million last year to $ 185 million in 2024,...
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and...
San Francisco-based data intelligence firm Truthset announced it raised $ 5 million in Series A funding last week, a sum...
Genius Sports and the Los Angeles Rams know that just because you have fans in your building on game day...
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and...
Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms,...
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