The data unit Epsilon has emerged as one of Publicis Groupe's biggest weapons of its recent success, helping its stock...
Data
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology...
Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence...
McDonald’s and OMD New Zealand have become the first advertiser in New Zealand to fully implement InfoSum’s data cleanroom solution. ...
Salesforce’s latest State of the AI Connected Customer research reveals consumer trust in companies is at a record low, while AI is...
AUCKLAND, Today: The 2degrees Data Piñata is back for its third year, and this time, it’s bigger, groovier, and ready...
The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some...
CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant...
LiveRamp reported an unexpected boost to Q3 revenue, from $ 160 million last year to $ 185 million in 2024,...
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and...