Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and...
Data
San Francisco-based data intelligence firm Truthset announced it raised $ 5 million in Series A funding last week, a sum...
Genius Sports and the Los Angeles Rams know that just because you have fans in your building on game day...
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and...
Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms,...
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ADWEEK has a new weekly newsletter exploring the topics marketers care about through numbers -- both hard and soft. It's...
Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media...
Data took centre stage last week as IAB New Zealand launched its inaugural MeasureUp conference to highlight the role of...
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all...