Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media...
Data
Data took centre stage last week as IAB New Zealand launched its inaugural MeasureUp conference to highlight the role of...
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all...
On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop. The post...
After Google said it would no longer deprecate third-party cookies earlier this summer, many in the ad industry collectively sighed...
A little under four years ago, the Federal Trade Commission issued an order requiring nine of the largest social media...
If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back...
Stuff Group’s metropolitan mastheads have seen impressive quarter-on-quarter audience growth withthe company cementing itself in number one position in print...
Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with...
Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail...