Fandom is building out a full-funnel offering for marketers. And its acquisition of several media brands from Red Ventures is...
Data
By now, you’ve likely heard the term “data clean room.” In fact, you’re probably sick of it. But data clean...
SYDNEY, Wednesday: Spark NZ’s Peter Langham took home the Data Hero of the Year award at the Snowflake AUNZ Data...
Automotive marketers were among the first major advertisers for legacy television. Now, they're ditching their age-old audience demos for first-party...
The New Zealand Commercial Radio Industry released the S3 2022 GfK Radio Audience Data into the market yesterday.The results show almost...
An interview withKarthic BalaEVP of Data, Product and Technology“The Sell Sider” is a column written by the sell side of...
While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a...
For the last few years, California's robust privacy law--the California Consumer Privacy Act (CCPA)--contained a partial exemption for business-to-business firms...
Cory MunchbachPresident and COO “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...
The Federal Trade Commission sued Kochava on Monday for allegedly selling visitation data tied to abortion clinics, mental health facilities,...