Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms,...
Data
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ADWEEK has a new weekly newsletter exploring the topics marketers care about through numbers -- both hard and soft. It's...
Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media...
Data took centre stage last week as IAB New Zealand launched its inaugural MeasureUp conference to highlight the role of...
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all...
On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop. The post...
After Google said it would no longer deprecate third-party cookies earlier this summer, many in the ad industry collectively sighed...
A little under four years ago, the Federal Trade Commission issued an order requiring nine of the largest social media...
If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back...