Finding the right moment to bring food and beverage products to market was once guided by focus groups and surveys....
Data
For decades, political advertisers have spent big to promote their candidates on linear television in the weeks leading up to...
A podcast interview withHeather ConneranDirector, Brand Experience PlatformsCollecting first-party data has never been easy for consumer packaged goods companies. Retailers...
Advertisers love a captive audience, and there are few audiences more captive than mass-transit riders. So it was perhaps inevitable...
Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Camp Data Lake appeared first on AdExchanger....
It was TikTok's turn to fire back in the he said, she said conversation over how it handles its users'...
An interview withKumaran RamanathanPresident“The Sell Sider” is a column written by the sell side of the digital media community. Foundry,...
Albert Calamug, who works on U.S. security public policy for TikTok, emphasized in a blog post Friday that all U.S....