A podcast interview withHeather ConneranDirector, Brand Experience PlatformsCollecting first-party data has never been easy for consumer packaged goods companies. Retailers...
Data
Advertisers love a captive audience, and there are few audiences more captive than mass-transit riders. So it was perhaps inevitable...
Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Camp Data Lake appeared first on AdExchanger....
It was TikTok's turn to fire back in the he said, she said conversation over how it handles its users'...
An interview withKumaran RamanathanPresident“The Sell Sider” is a column written by the sell side of the digital media community. Foundry,...
Albert Calamug, who works on U.S. security public policy for TikTok, emphasized in a blog post Friday that all U.S....
By Trent Lloyd, co-founder and head of APAC at Eyeota When it comes to targeting, the ad industry is in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....