A seasonal retailer is scrambling to advertise a new Mother's Day promotion. The company only has two weeks to make...
Data
Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy....
Despite what you may have heard, artificial intelligence (AI) is not a magic solution for every problem facing the ad...
Marketing has played a role in society for as long as there have been messages to deliver. What started as...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shape Up Or Shop Out Parallel news items reinforce...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: First-Party Data: The Sequel appeared first on...
If data is the new oil, then first-party data is a crypto farm sitting atop an oil field. Like all...
BuzzFeed Inc. announced this morning that it is going to market with a newly enhanced version of its first-party data...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
When Tanya Giles entered the television industry, streaming didn't exist. Now, the executive heads up programming for one of the...