AUCKLAND, Thursday: CBD-based independent media agency Together has formalised a new data and technology team to further its focus on...
Data
Rep. Sara Jacobs (D-Calif.) has put forward legislation to limit how much personal reproductive health data firms can collect, store...
Award-winning independent media agency Together have formalised a new data and technology team to further accelerate its focus on business...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Spree “When it’s time to unwind and watch...
You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, Snap Snap warned investors this week that it...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Chain A new antitrust bill on the...
A seasonal retailer is scrambling to advertise a new Mother's Day promotion. The company only has two weeks to make...
Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy....