AUCKLAND, Today: Colenso BBDO has devised a smart SNTA – Spark’s new tech assistant, built in partnership with creative agency...
Data
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
By Ravi Patel, Director, Customer Transformation Product, PwC Your digital advertising supply chain is in a vast, impenetrably murky cloud...
Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies...
Will Meta “GIF Up” GIPHY? Facebook parent company Meta is in the hot seat again. The Competition and Markets Authority...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Global measurement company, Nielsen, has launched in Australia & New Zealand, STADIUM. Nielsen’s new client engagement platform, provides single sign-on...
The New Zealand Commercial Radio Industry released the S4 2021 radio audience data into the market today, providing the first...
AUCKLAND, Monday: Nielsen has unveiled “an exciting” new venture in collaboration with the NZ Radio Broadcasters Association to fuse radio...
When former Fox executive Emiliano Saccone first launched Latin food and lifestyle site Cocina in 2017, audience development took precedence...