If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back...
Data
Stuff Group’s metropolitan mastheads have seen impressive quarter-on-quarter audience growth withthe company cementing itself in number one position in print...
Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with...
Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail...
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, global...
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The...
Since 2018, which is when California first passed the California Consumer Privacy Act, 18 other US states have enacted their...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Shopping For Data Infrastructure appeared...
When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go...
JOLT, New Zealand’s digital-out-of-home media and EV charging network, today announced the appointment of experienced data strategist Randall Taylor as...