AUCKLAND, Today: Omnicom Media Group (OMG) has launched a new data collaboration solution in New Zealand. Partnering with InfoSum, this...
Data
Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally...
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews DeLu Jackson, executive vice...
Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said...
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the...
BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data...
It’s time to start using attention data to better inform advertising campaigns and reduce wasted spend, says Magnetic Data CEO...
Navigating privacy issues with first party data is a hot topic right now, and the Interactive Advertising Bureau New Zealand...
Out of home media company oOh!media’s new platform Smart Reach aims to use data and consumer insights to change the...
CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help...