“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Data
Major players in connected TV, including Amazon and Vizio, are solidifying their positions as go-to ad platforms as the streaming...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s CTV Boom Amazon may be a little late...
Facebook Thursday released its biannual Transparency Report for the first half of 2020, which also included its Community Standards Enforcement...
Baseball legend Yogi Berra once famously said, “It's tough to make predictions, especially about the future.” Berra wasn’t referring to the...
The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods...
This is the 13th installment in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment,...
Independent agency Together has appointed leading data and analytics practitioner Torsten Stolt to the new role of Data & Analytics...
Scaling your marketing ops isn’t an easy task when you’ve got 60 million monthly active users and a massive store...
Smart TV manufacturer Vizio is reorganizing to bring more television data into its advertising and content business. Inscape, Vizio’s data...