It’s time to start using attention data to better inform advertising campaigns and reduce wasted spend, says Magnetic Data CEO...
Data
Navigating privacy issues with first party data is a hot topic right now, and the Interactive Advertising Bureau New Zealand...
Out of home media company oOh!media’s new platform Smart Reach aims to use data and consumer insights to change the...
CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help...
Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with...
Generative AI is only as good as the data it's trained on. And in today's privacy-centric world, the most valuable...
It’s that time of year again. See you in Cannes! (This classic comic first ran in June 2015.) The post...
Roku unveils what it's calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand. The...
Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions...
Loretta Franks, global chief data and analytics officer at Kellanova, started her career at Kellogg's 17 years ago. Thanks to...