Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions...
Data
Loretta Franks, global chief data and analytics officer at Kellanova, started her career at Kellogg's 17 years ago. Thanks to...
You don’t hear much about third-party data onboarders anymore, but it’s still a growing category. In fact, Experian entered the...
You’re probably sick of hearing about data silos, but that doesn’t mean they don’t still exist. Data engineers toil away...
Advertisers, are you still watching? Netflix recently released the second installment of its What We Watched Report, which represents 99%...
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media...
Data and ad tech experts at Programmatic IO in Las Vegas discuss how brands can make better use of their...
Amazon pulled out all the stops for its inaugural TV upfront presentation on May 14. After opening with an intimate...
Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers during the...
Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated...