Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.It’s A ’xu Out There OpenAP, a TV audience measurement...
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Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech...
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than...
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Advertisers aren’t the only ones irritated by hidden fees and undisclosed inventory sources. Dataxu is claiming it’s been victimized by...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...