Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and increase monetization per account...
Desk’s
E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk's single sign-on product for user authentication. The...
The Trade Desk’s decision to release a list of the top 100 publishers on the open web has been the...
Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium...
Publishers looking to grow their addressable audience just got a new way to entice users to share an email address....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ply Your Trade The Trade Desk successfully rode...
The Trade Desk reported its eighth consecutive quarter of more than 20% annual revenue growth on Thursday. Its Q4 revenue...
Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Strings Disney-owned TV channels went dark...
ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply...