Even as AI search reshapes search traffic, Green says premium open-web inventory stands to benefit. Adweek Feed
Desk’s
Advertisers say they can no longer create campaigns in the Solimar interface as The Trade Desk looks to sunset it...
Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.” The...
Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on...
The Prebid Summit in New York City on Tuesday offered plenty of new details about The Trade Desk’s OpenAds and...
What can publishers expect from PubDesk, The Trade Desk’s new publisher dashboard? Not world domination, according to Mike O’Sullivan, The...
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary. The...
No TIDs? No problem. Well, according to The Trade Desk, at least. In August, Prebid.org made the controversial decision to...
In ad tech, group thinking is the silent killer. It convinces great companies to keep playing the same game long...
In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a...