Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not...
Don’t
This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long-Tail Retail Walmart Connect and Target Roundel are...
It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could...
When James Todd Smith (otherwise known by his more famous moniker, LL Cool J) and his Rock the Bells business...
The brand safety risk of advertising on trusted news sites isn’t only overblown – it doesn’t exist. Reliable, high-quality news sources...
“Magic.” Months ago, that’s what I told the AdExchanger editorial team it felt like to play around with ChatGPT, DALL-E...
In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But...
As the role of artificial intelligence grows, it's probably no surprise that Americans' wariness about the technology is growing just...
Life after the NBA has been good for Carmelo Anthony. The 10-time NBA All-Star enjoyed a storied two-decade basketball career:...