Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its...
DSPs
Another shoe has dropped. On Tuesday, the European Commission, which is the main executive body of the EU, opened a...
Two years ago, Amazon announced a programmatic Fire TV program with The Trade Desk and dataxu as inaugural DSP partners....
Despite widespread DSP consolidation, some buyers still find their needs aren’t being served. So IPONWEB developed Bidcore, a customizable DSP...
This article is sponsored by Xandr. As OTT continues to gain popularity, the industry is developing a road map of...
The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into...
Google and Amazon still dominate the demand-side platform category, but next-tier players have opportunities to win market share and for...
The first rule of ad fraud: If it can be spoofed, it will be spoofed.Bad actors are pretending to be...
As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before.According to...
Aside from the Trade Desk, which outstrips competitors among agencies, independent DSPs still struggle to differentiate or break out from...