Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the...
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The German software company eyeo GmbH, which owns Adblock Plus (ABP) and created the Acceptable Ads whitelisting program, will launch...
The Wall Street Journal’s revelation Friday that Tim Armstrong, leader of Verizon’s Oath media and advertising group, is in talks...
The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a...
With the rapid pace of change in the advertising technology industry, a couple of years can seem like a generation...
When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe...
In Netflix’s original film “Like Father,” the cruise line Royal Caribbean literally sets the stage for the movie – the...
Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR,...
Television advertising is turning gray, but TV data is here to brush in the color. At least that’s the take...
Few Hollywood icons have had a career as illustrious as Mickey Mouse, who made his silver screen debut in “Steamboat...