Food52 is taking the lid off its first-party data platform. The hybrid publisher-retailer concluded it needed to improve ad buyers’...
FirstParty
Marketers looking for their customers in contextually relevant environments will be able to do so via a new partnership between...
Digital ads that use The New York Times’ first-party data accounted more than 20% of the Times’ core ad revenue...
As the ad industry braces for more privacy legislation and the implications of Big Tech's consumer-facing security updates, media companies...
Julia Beizer is the chief product officer and global head of digital at Bloomberg Media. She will appear on Day...
Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, unveiled a direct response solution called G9 Direct...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first...