While cookies are still in play, publishers are using first-party data products to draw business from advertisers eager to test...
FirstParty
Although targeted political advertising can be lucrative, that’s where news aggregation app SmartNews draws the line. “We don’t have political...
The impact of an ad is tied to how close the marketer can get to the moment when a consumer...
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg...
When marketers aren’t talking about authenticity, they’re talking about the need to gather first-party data. A new campaign from Bombay...
Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning:...
Budweiser is bringing a first-party data approach to its FIFA World Cup sponsorship, a sign of shifting priorities for many...
Automotive marketers were among the first major advertisers for legacy television. Now, they're ditching their age-old audience demos for first-party...
The last five years haven't changed media monetization. Subscription and advertising channels have been active for decades, but they are...
On Monday, the business publisher Axios announced that it had been acquired by the media conglomerate Cox Enterprises for $...