Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and...
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Jason ChitwoodGeneral Manager “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoop Deduped Open Bidding, Google’s alternative to header bidding...
Following upfront week presentations, Adweek is sitting down with all the presenting ad sales chiefs for postmortem conversations about their...
Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
As programmatic advertising fast becomes a core feature in the digital marketing landscape, Jane Ormsby, founder and MD of Scroll...
Earlier this year, serious conversations continued to swirl around the fate of many American colleges and universities. It's no secret...
Pinners are going to the chapel and they're gonna get married. Pinterest shared trends it is detecting as the 2022...
There’s no time to stop and shop when there’s so much to test and learn. Unless, of course, you’re Stop...