By Aaron Martin, Director, Product Management, Forecasting and Inventory Management, Xandr This article is sponsored by Xandr. It’s a transformational...
inventory
Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its...
After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left....
As the pandemic began to ramp up last March, multicultural agency IW Group immediately noticed the rise in anti-Asian hate...
Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech...
NBCUniversal is for the first time allowing local and regional advertisers to access inventory on platforms including Peacock, YouTube and...
Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad...
Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety...