Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV's teething problems. Last year, advertisers...
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Turner Classic Movies, better known these days as TCM, is leaning into its "Where Then Meets Now" tagline with a...
Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David...
The launch of Dove's iconic "Real Beauty" campaign in 2004 marked the first time I had ever seen a body...
Brand suitability is proving to be a big boon for DoubleVerify’s bottom line. Revenue from its brand suitability targeting solution,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Two years ago, Ryan Reynolds' ad agency, Maximum Effort, exploded onto the global scene with its ultra-timely parody of a...
It would be impossible to count the number of silly re-enactments that exist of certain iconic scenes--you know the ones--from...
Ugly sweaters proved to be a big boom for brands last year, and Hulu is getting in on the action...
AUCKLAND, Today: Creative agency Wave has expanded its public relations & communications team in response to increased demand for PR...