"This is the way" to keep the candle burning on a 45-year-old franchise. Homesick, the DTC fragrance brand owned by...
Like
Over the last few years, we've witnessed consumers being more and more vocal about their love or disdain for brands,...
What Will Digital Advertising Look Like Six Years From Now?; The IAB Warns Of ‘Measurement Blackout’
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An About-Face Six years ago, Google and Facebook...
Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV's teething problems. Last year, advertisers...
Turner Classic Movies, better known these days as TCM, is leaning into its "Where Then Meets Now" tagline with a...
Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David...
The launch of Dove's iconic "Real Beauty" campaign in 2004 marked the first time I had ever seen a body...
Brand suitability is proving to be a big boon for DoubleVerify’s bottom line. Revenue from its brand suitability targeting solution,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Two years ago, Ryan Reynolds' ad agency, Maximum Effort, exploded onto the global scene with its ultra-timely parody of a...